la prairie switzerland 2013

An ingredients based launch campaign for the latest product series introducing cellular ice crystal complex. Snow Algae, Soldanella Alpina and Saxifraga Oppositifolia are the main sources for this luxurious skincare regimen. Introducing the line with a teaser campaign, followed by the main visuals. Georgia O’Keefe’s monumental flower paintings and Wolfgang Tillman’s abstract photography served as the inspiration for the main campaign images. The teaser campaign is referencing the idea of growth: The delicate flowers live in the heights of the Swiss alps and break through ice and snow to find light. While they are delicate in size and shape, their strength is impressive. The main campaign was photographed by Richard Burbridge, the teaser campaign was captured by Greg Broom.