athleta summer 2022
As a B-Corp, Athleta has environmentalism written into its brand identity and in this spirt the summer 2022 campaign ventured into Joshua Tree National Park. The campaign invited women to reflect, be active, and simply exist in nature, while underscoring the importance of environmental preservation:We partnered with Carolyn Murphy, an activist and ambassador committed to fighting single-plastic use and promoting sustainable lunch options in schools across the country. Yogi Akesha Murray stretched upon epic rocks, trail runner Colleen Cooley decided to spend the night outdoors before her morning run and rock climbing collective Flash Foxy’s Zion connected with their mom. Photographed by Cass Bird.
Carolyn Murphy shared her thoughts on environmental protection in social spaces.
Mother’s Day.
Zion, our youngest rock-climber and their mom.
On digital platforms, the campaign featured advice from Native American trail runner Colleen Cooley, who shared insights on running form and tips for coping with the summer heat. Her expertise provided valuable guidance for anyone looking to enhance their running technique while staying safe for the season.
the team
Photographer: Cass Bird
Talent: Akesha Murray, Carolyn Murphy, Colleen Cooley, Zion and their mom
VP Creative Director Athleta: Theresa Canning-Zast
Creative Director: Doerte Fitschen-Rath
Producer Athleta: Connie Bang
Styling: Heathermary Jackson
Hair: Panos
Make Up: Romy Soleimani
Set Design: Kim Ficaro
Manicurist: Marissa Carmichael
Lighting Director: Clay Howard-Smith
Photo Assistant: John Griffith
Photo Assistant: Joseph Daly
Digital Tech: Anthony Miller
BTS Stills: Kenny Jossick
Production: North Six
Managing Director: Jordanna Vogel
Producer: Cassidy Ellis
Manager: Lara DiFiore
Coordinator: Tate Woolley
Retouching: Velem
Agency Photographer: Art & Commerce