athleta fall 2022

Community and connection were the themes for the fall 2022 campaign. We invited Christy Turlington-Burns and her family, mother Elizabeth, sisters Erin & Kelly and niece Cameron for an afternoon of dance, games, and laughter. An impromptu handstand put the icing on the cake. Photographed by Cass Bird.

athleta fall 2022
TOGETHER. TO. GET. HER.

To get her jokes,
To get her dreams.
To get her fears,
The said and the unsaid.
To get her perspective
And her boundaries.
To get her up for those early morning runs.
To get her out of her head,
Out of her comfort zone,
Out of town.
You’ve got her and she’s got you right back.
You’re in it together.

As a part of the initiative, we supported Christy and her organization “Every Mother Counts”to help improve maternal health around the world.

Yoga is the most fun when practiced in a collective on a beautiful beach. As the mist was rising, Lauren Ash, founder of Black Girl in Om, Mia Ghogo, Tiffani Moore, Erica Chen and Kristine Szabo welcomed the day with sun salutations and warrior I - III. Photographed by Dana Scruggs.

For a moment of reflection, we teamed up with trail runner Skye Moore to explore the breathtaking landscape of Samuel Boardman State Park in south Oregon. Photographed by Jay Kolsch.

With the expansion of the product line into the lifestyle space, we refreshed the look and feel to reflect this new direction. Epic landscape images mixed with lifestyle vignettes expressed the visual tapestry of this evolution. Inspired by the iconic photography of Peter Lindbergh and Annie Leibovitz, we also designed a studio in nature. With the help of a canvas backdrop, light stands, and studio props, we mimicked the indoors while maximizing the outdoors. Our beautiful cast members–Landé, Logan Alcosiba, Sarah Kim and Madison Headrick – moved feely between the spaces.
Photographed by Yulia Gorbachenko.

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the team

VP CD Athleta: Theresa Canning-Zast
Creative Director: Doerte Fitschen-Rath
Producer Athleta: Connie Bang, Jenna Bonlow
Copy: Abigail Mayer
Director of Styling: Amber Hendrix
Production: North Six
Managing Director: Jordanna Vogel
Producer: Cassidy Ellis, Jimmy O'Keefe
Manager: Lara DiFiore
Coordinator: Tate Woolley 
Photographer: Cass Bird
Talent: Christy Turlington-Burns, 
Elizabeth Turlington, Erin Turlington, 
Kelly Turlington-Burs, Cameron Grace Carter
Styling: Natasha Royt
Hair: Panos
Make Up: Mariko Arai
Set Design: Hans Maharawal
Lighting Director: Clay Howard-Smith
Photo Assistant: John Griffith
Photo Assistant: Joseph Daly
Digital Tech: Anthony Miller
Retouching: Velem
Agency Photographer: Art & Commerce
Photographer: Dana Scruggs
Talent: Lauren Ash, Mia Ghogo, Tiffani Moore, Erica Chen, Kristin Szabo
Styling: Natasha Royt
Hair: Ro Morgan
Make Up: Michelle Wariebi
Set Design: Hans Maharawal
Lighting Director: Timothy Shen
Photo Assistant: Shen Williams-Cohen
Photo Assistant: Emmi Yang
Digital Tech: Isan Monfort
Photographer: Jay Kolsch
Talent: Skye Moore
Styling: Alexandra Geller
Agency Photographer: South James Agency

Photographer: Yulia Gorbachenko
Talent: Landé, Logan Alocosiba, 
Sarah Kim, Madison Headrick
Styling: Alexandra Geller
Hair: Panos
Make Up: Georgi Sandev
Set Design: Maxim Jezek
Manicurist: Alex Jachno
Lighting Director: Bradley Ennis
Photo Assistant: Melissa Robinson
Photo Assistant: Matt Borkowski
Photo Assistant: Mitchell Mylius
Digital Tech: Laur Loncar
Agency Photographer: R3-MGMT