My name is Doerte Fitschen-Rath (my name actually has an Umlaut, Dörte), I’m a German-born creative director and multidisciplinary artist. In my practice, I explore the intersection of advertising, culture, fashion, and entertainment. My work has received select awards and has been featured in various publications, reflecting my commitment to innovation in the creative field. Photography was my first love, I enjoy teaming up with photographers and directors as much as being behind the camera, mostly for personal work. As a creative director, I develop concepts for ad campaigns, brand identities and editorials. I work on 360 campaigns from A-Z, large-scale and boutique-style branding projects, oversee production processes and like to get hands-on as a designer, editor or animator. As a visiting professor, I’ve had the privilege and pleasure of teaching at The School of Visual Arts in New York and Pratt Institute in Brooklyn. I am a contributing photographer to the exhibition "Items: Is Fashion Modern?" at MoMA, The Museum of Modern Art in New York, as well as to prominent publications like Zeit and Welt. Clients include kate spade, new york, Polo Ralph Lauren, Bloomingdale’s, Athleta, La Prairie Switzerland, Ferragamo, Spring Studios amongst others.

I believe, a successful project is rooted in a deep understanding of the objectives and thorough research. I take great pride in listening to my clients, often forming long-term relationships.

I see the world through a unique lens to bring you custom creative ideas that aim to inspire your brand at large. A sensible dance between visual clarity and layered texture in a quest to reveal depth and an understanding that beauty is the visual key to communicate the creative idea are my main principles.

I live and breathe a creatively ambitious life-style. Exploring beyond traditional ways, I navigate between art and commerce, working on self-commissioned studio projects as well as commercial assignments. The arts, photography, fashion, music, interiors and culinary delights are my playgrounds and I leverage these experiences to provide you with a constant resource stream of thoughtful and inspired thinking.