kate spade new york fall 2021

The fall 2021 campaign celebrates New York City’s re-emergence and aims to bring joy through dance featuring the Radio City Rockettes. Choreographed by Dylan Pearce, the film is a jolt of movement, good vibes, and optimism. The racer stripe in updated colors and the spade jacquard pattern are key seasonal graphic elements showcased as a visual thread throughout.

We literally danced in the streets and encouraged to New Yorkers to join. In our extensive out-of-home campaign, we shared sparks of joy above and below ground in motion and stills. Campaign still photography by Gus Powell

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To bring the spirit of each product to life, we shot a series of stills in situation as part of our extensive social media campaign. Social campaign photography by Doerte Fitschen-Rath

Once the campaign launched, the agency Zast & Co invited the client and creative partners on a sightseeing tour in a classic double decker bus around the city to see and celebrate the OOH placements.

the team

Creative Agency: Zast and Co
Director/Choreographer: Dylan Pearce
Executive Creative Director: Theresa Canning-Zast
Creative Director: Doerte Fitschen-Rath
Agency Producer: Meredith Bergonzi
Asst Choreographer: Nina Hudson
DOP: Ben Carey
CD Copy: Rachel Urbach
Talent: Arisa Odaka, Justina Aveyard, Marissa Horton, Amy Ruggerio, Jolina Javier,  Nina Hudson, Tifany Mallard, Robyn Williams
Still Photography: Gus Powell
Social Photography: Doerte Fitschen-Rath
Styling: Stella Greenspan
Hair: Moiz Alladina
Makeup: Fulvia Farolfi
EP: Ryan Heiferman
Production Design: Lizzy Lang
Editor: Catherine Gionfriddo
Color: Sean Henderson
EP post: Ralph Romance
Post producer: Ben
Music: Mpohonics
Production Company: Good Company
Talent agency: McDonald Selznick Associates