hudson jeans fall 2011

Inspired by Andy Warhol’s Screen Tests, the campaign explored the idea of authenticity and identity. We have the power of choice to define who we are. Photographed by Francesco Carrozzini in a warehouse in New York City on a hot summer day, featuring Georgia May Jagger and Patrick Schwarzenegger.

Sunset Blvd, Los Angeles, CA

the team

Director/Photographer: Francesco Carrozzini 
Creative Agency: Lipman
Talent: Georgia May Jagger, Patrick Schwarzenegger
VP Creative Director: Amir Zia
Creative Director: Doerte Fitschen-Rath
Art Director: Kamollio Bennett
Producer: Jennifer Rosenblum, Ashley Hamza 
Styling: Francesca Burns 
Hair: Nicolas Jurnjak 
Make Up: Yadim
Set Design: Phillipp Haemmerle