hudson jeans fall 2011
Inspired by Andy Warhol’s Screen Tests, the campaign explored the idea of authenticity and identity. We have the power of choice to define who we are. Photographed by Francesco Carrozzini in a warehouse in New York City on a hot summer day, featuring Georgia May Jagger and Patrick Schwarzenegger.
















Sunset Blvd, Los Angeles, CA
the team
Director/Photographer: Francesco Carrozzini
Creative Agency: Lipman
Talent: Georgia May Jagger, Patrick Schwarzenegger
VP Creative Director: Amir Zia
Creative Director: Doerte Fitschen-Rath
Art Director: Kamollio Bennett
Producer: Jennifer Rosenblum, Ashley Hamza
Styling: Francesca Burns
Hair: Nicolas Jurnjak
Make Up: Yadim
Set Design: Phillipp Haemmerle